Hi! I'm Laura. Thanks for visiting this about page! I am excited you're here. A little bit about myself is that I have had a passion for beauty and skincare since I was too young to actually use any of it. I have loved products since I can remember!

I was introduced to clean products back in 2014, and realized that all of those years of wasted money was on products that not only didn't work, but were also super bad for me. I was mad! Why wasn't this more common knowledge?

Your body absorbs up to 60-65% of what you put on it, so it is important to know what you are putting on your skin. Your skin is your largest organ, and we all know that it is also important.

Before you go down a rabbit hole of googling ingredients and freaking yourself out (don't worry, I have done the same) I wanted serve self to be a place that you can come and purchase products that were easy, simple to use, and I also wanted to highlight products that were multifunctional--- this makes it easier for you to have a more simplified routine, and it is also way more cost effective. Wouldn't it be nice to use just a few products rather than 20 different body care products in a day? Don't get me wrong, I love a focused product, but when you are easing into clean and nontoxic beauty it can be daunting! This is the easiest way to transition.

With clean beauty on the rise, a lot of the market is saturated with lots of the same brands (some of which I love!) but it's hard to find something new and innovative. I made it my job (literally) to search far and wide to find the best new and innovative products on the market that are also safe, on top of cruelty free (of course!).

Take a look around, enjoy yourself, and shoot me an email if you have any questions and I would be happy to help. 


xo, Laura